They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1.      The product or service has to add value for the sender, as well as, the receiver.

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

Laptop theft is rampant. You have a 1 in 10 chance your shiny new laptop will be stolen. And the real shocker: according to the FBI 97% are never recovered.

And they should know, the U.S. Department of Justice stated in a recent report that the FBI lost 160 laptops in a 44 month period ending in September of 2005. If FBI agents have trouble keeping track of their laptops, imagine what the ordinary person is facing.