The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization

First thing you need to do is find the keywords you want to optimize for.

There is great tool by Overture (/http://inventory.overture.com/d/sea...ory/suggestion/)

But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)

This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)

For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..

Pick the keywords which are related to your site.

For example when you search for "Tech News" you'll see the following results:

Count Search Term

11770 tech news

351 itt news tech

191 high tech news

60 news tech texas

49 computer tech news

42 bio news tech

34 in itt news tech

30 news tech virginia

29 asia news tech

25 hi tech news

25 sci tech news

Now see what other terms are related to your keyword technology news

Do couple of searches like that and note down around 15-20 keywords.

Then, keep the keywords which are searched most on the top.

Now you need Title Tag for the page.

Title tag should include top 3 keywords, like for "tech news" it can be like :

"Latest Tech News, Information Technology News and Other computer raleted news here."

Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam